I don’t know how to build a brand. I didn’t study fashion. And no, I don’t have a team either.
All I had was a hoodie, a pencil, and a head full of overthinking.
I always felt a bit out of place. Too weird for the “normal” ones, too normal for the “weird” ones.
So I started drawing. Writing. Imagining hoodies that spoke about me—about us.

Not hoodies to look cool.
Hoodies to feel understood.

Every stitch holds a part of what I don’t say.
Every print is a sentence I wish I’d screamed.
Every color is a mood, a day, a night spent staring at the ceiling.

Snatched17 isn’t just a brand.
It’s a diary with a hood.
It’s home when you’re out.
It’s a voice when yours is missing.

If you see yourself in this… welcome.

— Robert, Founder by accident, dreamer by choice.